Exploring the Intricate Origins, Evolution, and Future of Propaganda Through My Lens as an Expert
- Franco Arteseros
- Apr 28
- 5 min read
Propaganda has been a powerful force throughout history, shaping public perception and influencing politics, society, and culture. As the Founder and Director of ARTESEROSTEK-HISTORY, I have gained unique insights into the role of propaganda in visual arts and photography, as well as its historical contexts.

In this post, I will unravel the multifaceted nature of propaganda—discussing its origins, examining its evolution, and speculating on its future.
The Origins of Propaganda

The term "propaganda" finds its origins in the Catholic Church, starting with the Congregatio de Propaganda Fide (Congregation for Propagating the Faith) established in 1622. However, the use of propaganda as a persuasive tool dates back to ancient civilizations, such as Egypt and Rome.

For example, Egyptian pharaohs commissioned colossal statues and hieroglyphics to convey their divine power and achievements. Similarly, Roman leaders used triumphal arches and coins to immortalize their victories, effectively shaping public opinion. These early instances of propaganda were designed to build collective identity and loyalty among citizens.

Throughout history, propaganda manifested in various forms across cultures, often merging with art, literature, and communication strategies. In the 20th century, the rise of mass media took these techniques to new heights, making propaganda even more influential.
The Role of Visual Arts in Propaganda
Visual arts play a crucial role in the spread of propaganda. From the striking posters of World Wars I and II to today's digital art shared on social media, visuals are fundamental in shaping narratives.

The potency of images lies in their ability to evoke strong emotions. For example, the iconic "We Can Do It!" poster from World War II not only supported the war effort but became a lasting symbol for women’s empowerment. This image resonated so deeply that it still inspires movements for gender equality today.

In the age of the internet, visual propaganda has become more accessible. Platforms like Instagram and Twitter allow artists and activists to rapidly share their work. In fact, 67% of people say they respond better to visual content than text. This democratization of visual art empowers anyone to create and disseminate compelling narratives.
The Evolution of Propaganda Through War and Peace
Historically, propaganda has often been tied to war, serving as a critical tool for nations to gain support and unify citizens. During the World Wars, for instance, countries employed psychological tactics to enhance morale, portray enemies negatively, and encourage enlistment.

As war stimulated technological innovation, so did propaganda. The advent of radio broadcasts, cinema, and television provided new channels for spreading messages. For example, early radio broadcasts could reach millions, translating into effective propaganda campaigns that shaped public perceptions dramatically.

Yet, propaganda is not limited to wartime. In peacetime, activists have increasingly used images to challenge injustices and inspire social change. Movements like Black Lives Matter and LGBTQ+ rights have harnessed visual storytelling to mobilize support and awareness.

The Impact of Technology on Modern Propaganda
In today's digital world, propaganda is in a state of rapid transformation due to technology and the internet. Social media platforms are now vital avenues for visual expression, allowing propaganda to spread faster than ever before.


For instance, AI technology has enabled the creation of hyper-realistic visuals that elevate the impact of propaganda but also pose ethical dilemmas. A study revealed that 64% of internet users are concerned about manipulated visuals. Therefore, distinguishing between genuine and misleading imagery is crucial.
Our capacity to process the images flooding our feeds has become a pressing challenge. Further examination of the messages we encounter is essential for navigating this complex landscape. This ongoing struggle makes understanding modern propaganda even more relevant.

The Future of Propaganda: Challenges and Opportunities
Looking forward, it is evident that propaganda will continue to evolve. The integration of AI in art production presents both challenges and opportunities. On one hand, these technologies can amplify crucial social messages. On the other, they can facilitate misinformation and manipulate public sentiment dangerously.

As the director of ARTESEROSTEK-HISTORY, I emphasize the importance of critical engagement with the visual content we encounter. Education regarding the historical contexts and motives behind propaganda is vital for enabling individuals to navigate this landscape competently.
Understanding how propaganda operates—from its historical roots to its modern manifestations—can empower us to leverage its power positively. We have the potential to create art that informs, inspires, and unites communities for a more equitable future.

Reflection on the Journey of Propaganda

As an expert in visual arts and propaganda, I recognize the dynamic interplay between images, perceptions, and society. Studying propaganda provides valuable insights into human behavior, communication, and history.

From its sacred origins to its evolution through technology, propaganda serves as a mirror reflecting our complex world.
As we move forward, we must approach visual narratives with a critical eye. Through the lenses of art and history, we can uncover deeper truths, using propaganda as a means of enlightenment rather than manipulation.

By embracing our roles as informed citizens and creators, we can help shape the narrative of the future, promoting understanding, connection, and positive change in society.
FRANCO ARTESEROS...
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